Collaborations

Kate Moss fronts Diet Coke campaign


16 06 2023

British supermodel Kate Moss has collaborated with Diet Coke to recreate the iconic 1998 ad, where Robert Merrill played the role of a window cleaner drinking a Diet Coke on his break.

Moss, also Creative Director of the brand, commented 'The Diet Coke Breaks are classics, and I wanted to add a fashion twist to these moments. The campaign is very different aesthetically to the 90s and 00s but the narrative is the same. It's all about a pause to love what you love and indulge yourself in that moment, without taking yourself too seriously'.

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