British supermodel Kate Moss has collaborated with Diet Coke to recreate the iconic 1998 ad, where Robert Merrill played the role of a window cleaner drinking a Diet Coke on his break.
Moss, also Creative Director of the brand, commented 'The Diet Coke Breaks are classics, and I wanted to add a fashion twist to these moments. The campaign is very different aesthetically to the 90s and 00s but the narrative is the same. It's all about a pause to love what you love and indulge yourself in that moment, without taking yourself too seriously'.