American TikToker Noah Beck has announced the launch of his new gender-inclusive intimates brand IPHIS.

Beck took to Instagram to share the news, posting 'This project has been my baby for the past two years now and I'm so blessed to see it come to life in a way that has exceeded every expectation. You all have made this possible and this journey so enjoyable. I'm so grateful for every single one of you and I'm so excited to see where this brand goes'.