Gucci CHIME, a global campaign founded by Gucci in 2013, has enlisted personalities including Halle Bailey, Julia Roberts, Idris Elba, Serena Williams, John Legend and co-founder Salma Hayek to star in a new video series, speaking about what gender equality means to them.

The series is shot by Pakistani-Canadian filmmaker Sharmeen Obaid-Chinoy, who commented 'The commitment of Gucci CHIME to amplify voices over the last decade speaks to me and my work. Each film in this new series is an important reminder of why we need to champion the voices of those who are working to create change. I hope this campaign will reinvigorate conversations around the world'.