American basketball legend LeBron James has lent his support to Taco Bell's petition to cancel the registered trademark 'Taco Tuesday', currently owned by the Wyoming based fast food chain Taco John's, so that small businesses, independent restaurants, and food trucks can freely use the common term.

James commented '"Taco Tuesday" is a tradition that everyone should be able to celebrate. All restaurants, all families, all businesses - everybody. "Taco Tuesdays" create opportunities that bring people together in so many ways, and it's a celebration that nobody should own'.