American singer/songwriter and actor Lenny Kravitz has been unveiled as the latest Jaeger-LeCoultre ambassador, following in the footsteps of personalities including Benedict Cumberbatch and Anya Taylor-Joy.

A spokesperson for the Swiss watchmaker commented 'With his artistry, inventiveness and ability to transcend genres, Lenny epitomises Jaeger-LeCoultre’s values and style. We are delighted to have him represent our Maison'.