American rapper GloRilla fronts the campaign for a collaboration between Tommy Hilfiger and London based streetwear brand Aries.

GloRilla's 2022 hit Unh Unh features as the backing track to the campaign film, and the founder of Aries, Sofia Prantera, commented 'Collaborating with Tommy Hilfiger allows us to broaden our reach. Working with a brand like Tommy Hilfiger allows us not only to explore new styles but to produce a more extensive creative around the collection and work with amazing music talent like GloRilla'.