British supermodel Naomi Campbell stars in Fendi's latest Peekaboo Bag spring 2023 campaign, shot by British fashion photographer David Sims.

The Italian fashion house's Creative Director, Silvia Venturini Fendi, commented 'The Peekaboo can be worn open on one side, to reveal something about yourself to the world, while keeping some secrets on the other side. Carrying a Peekaboo says something about a very strong, powerful, and empowered person'.