Collaborations

Shawn Mendes for Tommy Hilfiger


14 03 2023

Heartbeat hitmaker Shawn Mendes has launched a 90s inspired clothing collection with Tommy Hilfiger, featuring apparel made out of recycled textiles.

The Canadian singer/songwriter commented 'My mum was obsessed with Tommy Hilfiger, and I’ve just always worn it. So I think it was written in fate that we ended up working together. I was born in '98 and so the Tommy energy in the 90s is what I see if I go back and look at photos of my parents. The archive taught me about the shapes, the feeling, the colours and just the energy that was coming off the clothes at that time. I think that’s why the 90s is so exciting because it feels bold and carefree'.

Sign up for our free newsletter

Get weekly news updates from The Media Eye, straight to your inbox

Get the inside track

Sign up to access the complete contact and operational data your peers rely on.