Bad Habits hitmaker Usher stars in Uber's latest campaign, My Way, which shows the American singer navigating a busy day by using Uber to get around.

Usher commented 'Between life as a father of four, rehearsals, and adding even more shows to my Las Vegas residency, I understand the importance of planning ahead to make sure things go My Way. Using Uber Reserve to book my rides ahead of time gives me one less thing to worry about'.