White Lotus star Jennifer Coolidge has joined forces with e.

l.f. Cosmetics to front the beauty brand's Super Bowl 2023 ad campaign. The campaign script was written by award-winning writer, actor, producer, and director Mike White, and Coolidge commented 'I've always been passionate about vegan and cruelty free beauty. I adore e.l.f. Cosmetics' accessible, incredible products. Power Grip Primer works beautifully and makes my skin sticky, glowy and dewy in the best way possible! I truly enjoyed this collaborative experience with e.l.f.'.