American tennis champion Serena Williams has joined forces with French cognac brand Rémy Martin on an ad campaign, debuting during the Super Bowl.

Williams commented ‘I am honoured and excited to be able to work with Rémy Martin, whose core values are so similar to my own personal principles. Rémy Martin is a brand based on generosity, authenticity, and teamwork, all qualities that I have taken great strides to incorporate in my life and my career’.