Bridgerton star Simone Ashley has joined forces with Scotch whiskey brand Johnnie Walker and creative agency Diet Paratha to front a new campaign, Bold Steps, aiming to promote the talents of emerging British South Asian creatives.

A spokesperson for Johnnie Walker commented ‘We are thrilled to collaborate with Diet Paratha and Simone Ashley on Bold Steps and to champion progressive voices and talent. Our brand really resonates with the South Asian community in the UK - a group too often left out of the national cultural narrative, and we are so proud of our diverse customer base’.