Collaborations

Alicia Silverstone fronts Rakuten campaign


01 02 2023

Clueless star Alicia Silverstone reprises her role as Cher Horowitz in a new campaign for technology brand Rakuten, debuting during the Super Bowl.

The American actress commented 'Rakuten makes it easy to save while you shop, and working with them to revive Clueless for the Super Bowl stage made sense with how much Cher loved shopping - no doubt she would have tons of Cash Back'.

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