Brazilian singer Anitta has teamed up with Lay's for the crisp brand's Beat of Joy campaign, featuring her hit track Evolver, which was remixed and recorded in a studio powered by 6000 potatoes, setting a Guinness World Record title.
Anitta commented 'As I continue to grow as an artist and a person, I do my best to focus on the positive and choose joy in every situation - to Stay Golden. This campaign captures that feeling that brings together all my passions and reflects the mindset I have in life at this moment. I hope it inspires fans to create joy and radiate that positivity every day'.