Collaborations

Lay's enlists Anitta for campaign


17 01 2023

Brazilian singer Anitta has teamed up with Lay's for the crisp brand's Beat of Joy campaign, featuring her hit track Evolver, which was remixed and recorded in a studio powered by 6000 potatoes, setting a Guinness World Record title.

Anitta commented 'As I continue to grow as an artist and a person, I do my best to focus on the positive and choose joy in every situation - to Stay Golden. This campaign captures that feeling that brings together all my passions and reflects the mindset I have in life at this moment. I hope it inspires fans to create joy and radiate that positivity every day'.

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