British singer/songwriter Self Esteem fronts lingerie brand Bluebella's new Valentine's Day campaign.

The 345 hitmaker took to social media to share the news, posting ‘Surprise! I’m the face and bod of this year's @bluebella Valentines campaign! Every day is Valentine's Day! Bluebella is a really great team with a really non heteronormative core and the products are really good quality and chic. Thanks for having me!’.