Academy Award winner John Legend has announced the launch of his unisex skincare brand LovedO1, featuring products formulated with a pH range tailored to melanin-rich skin, including an exfoliating cleanser, moisturiser, body oil, shaving cream, and toning mist.

The All of Me hitmaker commented 'I care about my skin and taking good care of it, as I’m on TV and taking photographs a lot. Everybody deserves to have products that are formulated with them in mind'.