French actor Vincent Cassel co-stars with Letitia Wright, Louis Partridge and Hunter Schafer in the Prada spring/summer 2023 campaign, shot by British fashion photographer David Sims.

The Touch of Crude campaign draws 'upon the characteristics of classic Hollywood and European movies in which the images are frames within divergent stories, glimpses of an unseen narrative, and an unknown script, a tension again between different views, of different lives'.