Coldplay frontman Chris Martin has partnered with American watch brand Skywatch, creating a limited edition timepiece in support of Love Button Global Movement, a non-profit organisation that promotes a culture of love by encouraging acts of kindness.
The Love Button logo sits on the face of the stainless steel watch, and Martin commented 'I’m really happy to be involved with this collaboration between Skywatch and Love Button for these great watches, and I believe very much in the causes which will benefit from it'.