American actress Ashley Benson has launched an eponymous fragrance brand, ASH by Ashley Benson, releasing two scents, with additional fragrances set to launch early 2023.

The Pretty Little Liars star commented ‘I wanted to do something in the beauty world, I just didn’t know what that was until I landed on this. I wanted to go in a direction that was a little more masculine, but with femininity still being there so that it could work for everybody’.