American model Kaia Gerber stars in her debut campaign for Alexander McQueen, shot by British fashion photographer Glen Luchford, promoting the brand's Slash Bag.
The campaign is set in a dystopian future, and the fashion house broke the news on Instagram, posting 'The juxtaposition between humanity and technology is explored in the #AlexanderMcQueen film for the #McQueenSlashBag, featuring #KaiaGerber'.