Pop icon Cher has partnered with Balmain to star in a new campaign, modelling The Balmain Blaze collection, inspired by the shields and armour of trailblazing superheroes.

The fashion house's Creative Director Olivier Rousteing commented 'Obviously, Cher's history of successes, records, awards, activism and culturally defining moments makes it clear that she perfectly embodies the term trailblazer. She's been a daring pioneer for six decades, never slowing down and always pulling us along with her, as she marches forward.