American country singer  Luke Bryan has collaborated with Jockey to launch his own collection, Jockey Outdoors.

The American Idol judge was announced as a brand ambassador for the underwear and apparel brand in 2020, and commented ‘They are just a wonderful company with values that align with mine, I have always been an advocate for the love of outdoors, so it was a no brainer. Once I got my hands on the product and felt the quality, I became even more fired up for this to show up in the stores’.