Gin brand Bombay Sapphire has enlisted Golden Globe winner Baz Luhrmann as the creative director of its Saw This, Made This campaign, which 'invites people to capture and share on social media what they see in the world that creatively inspires them, and what they have subsequently made'.

The Elvis director commented 'I truly believe that everyone is inherently creative, no matter who you are, where you come from or what you do.... If you just give yourself permission to see the world as a gallery of inspiration and reframe how you think about things, you'll unlock a part of yourself you didn't know existed. By partnering with Bombay Sapphire, I want to encourage people everywhere to think about how they can turn the ordinary into the extraordinary and share this inspiration to make the world a more creatively nurturing place'.