American rapper Latto, actress Chloe Cherry, and TikToker Bella Poarch front Steve Madden's autumn 2022 campaign, Maddenwood, billed as 'an alternate reality where dreams become reality'.

The US footwear designer commented 'We've always been forward-thinking with a clear sense of the brand and our consumer, Maddenwood is the manifestation of that mind-set at its most aspirational. I'm a big movie buff and am fascinated by the whole idea of Hollywood. Here we are creating our own version of Hollywood the Madden way'.