La La Land star Ryan Gosling fronts a new Gucci Valigeria campaign, shot by British photographer Glen Luchford, who captures the American actor with the Gucci Savoy collection, which includes hard and soft suitcases, duffle bags, trunks, hat boxes, and beauty cases.

Creative Director Alessandro Michele commented 'Travel for Gucci was never purely physical. This is why I wanted the advertising campaign to recount a situationist dimension where the protagonist traverses a “non-place” that is first and foremost a mental place, the same as those who choose Gucci because they grasp the significance of creativity used to build imaginary places. And it is for this reason that a Gucci suitcase appears as a magical suitcase'.