Squid Game star and Louis Vuitton ambassador Hoyeon stars in the French fashion house's new Twist Bag autumn 2022 campaign.

The collection 'reimagines new variations of the iconic Twist, continually introducing new colours and details', and the brand took to social media to share the campaign imagery, posting 'In the details. This season, the iconic Twist bag’s new variations include an elegant braided chain strap'.