Japanese comedian Naomi Watanabe co-stars with models including India Graham, Quannah Chasinghorse and Elibeidy in the new UGG autumn 2022 ad campaign, which champions the brand's ethos of 'empowering bold self-expression through provocative fashion, extreme comfort, and the ability to make you feel good on the inside and out'.

President of UGG Anne Spangenberg commented 'The Feels Like UGG campaign is a celebration of the empowering feeling our brand delivers, allowing you to unapologetically express your authentic self'.