BOSS ambassadors Naomi Campbell, Kendall Jenner, Anthony Joshua, Future, Matteo Berrettini, Lee Min-ho and Khaby Lame star in the brand's Be Your Own BOSS campaign, shot by American fashion photographer Mikael Jansson.
BOSS announced the campaign on Instagram, posting 'Time to level up. We've rounded up a band of remarkable BOSSes who each take their destinies into their own hands. Empowered and determined, fresh faces and seasoned team members dig deeper to return more confident and energized than ever before'.