British YouTuber and social media personality Joe Sugg has unveiled the launch of his new production company Final Straw Productions, in partnership with BBC Studios, which will focus on 'developing entertainment and factual entertainment formats for audiences of all ages'.

The Strictly Come Dancing podcast commented 'I am really excited to partner with BBC Studios on this future venture with Final Straw Productions. My head has always been so full of ideas, so to be able to have the opportunity to build a great team who can help bring these ideas to life with the backing of BBC Studios and their guidance and expertise is fantastic'.