Indian actress Priyanka Chopra Jonas has been named the face of fashion brand Gloria Vanderbilt, and fronts a new autumn 2022 I Have Needs, Fit Them campaign, celebrating 'the legacy left by Gloria Vanderbilt, a pioneer in the fashion industry when she created Gloria Vanderbilt Jeans, because they were the first designer jeans made specifically with the needs of women in mind, nearly 50 years ago'.

The Unfinished author can be seen modelling the Amanda classic jeans in campaign imagery, and the brand shared the news posting 'Meet the new face of GV Jeans: Priyanka Chopra Jonas. The perfect fit does exist. #madeformyneeds @priyankachopra'.