British singer/songwriter Anne-Marie has been named a global brand ambassador for Fudge Professional, fronting its Build Your Blonde campaign, also starring in a mini-series for the brand's social media channels.

The You Deserve Better author was pictured at a recent London event to unveil the announcement and commented 'I’ve been using Fudge Professional products for a number of years. This new ambassador role with Fudge makes sense as I love to experiment with my hair styles and try lots of looks out. Fudge products are ideal for mixing up my styles but keeping my iconic blonde tone looking on point. It’s going to be a fun year working the team!'.