Brazilian model Gisele Bündchen has joined forces with Swiss watch brand IWC Schaffhausen as an Environmental and Community Projects Advisor, and will 'bring her experience and passion for protecting the planet to IWC's sustainability projects'.

The My Path to a Meaningful Life author commented 'I’m excited to partner with IWC on our shared purpose of protecting our planet. Our sustainability journeys both started with the realisation that we had a responsibility to do more. That we could use our voices and influence to make a positive impact on the environment and society. I look forward to working together with IWC to help leave a better future for generations to come'.