Collaborations

Irina Shayk fronts campaign for adidas and Ivy Park


11 07 2022

Russian model Irina Shayk has been unveiled as the face of the latest collaborative collection by adidas and Ivy Park, Beyoncé's athleisure brand.

The new range, Ivytopia, comprises an 'inclusive and gender-neutral' collection which 'explores the collective connection we share after emerging from a period of isolation', and Ivy Park shared the campaign imagery on Instagram, captioned 'Introducing Irina Shayk in #IVYTOPIA #adidasxIVYPARK'.

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