Italian/Senegalese TikToker Khaby Lame has been announced as an ambassador for blockchain and cryptocurrency provider Binance, following in the footsteps of football legend Cristiano Ronaldo, and will 'use his signature style to tackle some of the misperceptions around Web3,' as well as partnering on 'exclusive NFT collections with Binance, further enhancing the experience for his fans'.

Lame commented 'I've been curious about Web3 for some time, and jumped at the chance to partner with a leader like Binance because it aligns perfectly with what I usually do: make complex stuff easy and fun for everyone!'.