Veteran model Kate Moss has been unveiled as new creative director of Diet Coke, following in the footsteps of fellow fashion icons Marc Jacobs and Jean Paul Gaultier, and stars in an ad created by British photographer and filmmaker Quentin Jones.

Moss commented 'I am thrilled to join the Diet Coke family - I love the past collaborations they’ve done with such incredible names in fashion. The Love What You Love campaign connected with me instantly as I am a firm believer that with confidence and passion, you can achieve your wildest dreams'.