Sarah Jessica Parker has teamed up with RoC skincare and stars in a campaign for the brand's Look Forward Project, launched to celebrate the 'power of optimism and its scientifically backed impact on long term health and wellbeing'.

Through the collaboration, the American actress hopes to turn the focus from fears of ageing, and translate them into the joy of living, and commented 'So much of our younger lives are spent trying to figure out who we are. As I've gotten older, I've become much better equipped to problem solve, to appreciate, to hear things that aren't necessarily pleasant. The time spent living and the experience that comes with it adds up - and that's something to look forward to'.