Social media personalities KSI and Logan Paul have announced the launch of their drinks brand Prime Hydration in the UK, following its rollout in the US earlier this year.

The sports drinks will be available exclusively at Asda, with the YouTubers set to make surprise visits at Asda stores nationwide to promote the launch, and the duo commented 'We’re excited to announce Prime is coming to the UK and showcase what happens when rivals come together as brothers and business partners. Our goal was to create a fantastic hydration drink that can fuel any lifestyle.... We’re humbled by the process of creating a real brand & look forward to competing with some of the biggest beverage companies in the world'.