American model and 90s icon Kristen McMenamy has partnered with Amazon, fronting the European launch campaign for the online retailer's high-end fashion arm Amazon Luxury Stores, first launched in the US in 2020.

Amazon shared the campaign film on social media, captioned 'Luxury out of the box is now available in the EU. @kristen_mcmenamy shows off her favourite splurge-worthy pieces from @riannaandnina, shoppable on #AmazonLuxuryStores in the UK, Germany, Italy, Spain, and France'.