Pop legend Cher has joined forces with Versace and designer Donatella Versace for Pride Month 2022, launching the CHERSACE limited edition capsule collection, with profits donated to Gender Spectrum, a charity working towards creating inclusive and gender sensitive spaces for young people.

The fashion house announced the collaboration on Instagram, sharing a campaign video narrated by social media personality and son of Jon Bon Jovi, Jake Bongiovi, captioned 'Jake Bongiovi announces the union of @cher and @donatella_versace as #CHERSACE for Pride Month 2022. The two icons and champions of the LGBTQ+ community create a limited capsule collection of styles in benefit of @gender_spectrum, a charity whose work directly assists those within the LGBTQ+ community'.