American footballer Odell Beckham Jr has partnered with perfume and candle brand Byredo, and stars in the Mister Marvelous campaign.
The former Los Angeles Rams player is said to 'embody the spirit' of the scent, and commented 'Mister Marvelous reminds me of a Renaissance man. Winning the Super Bowl, becoming a dad and going into my 30s, I’m in a happy place. That’s what Mister Marvelous exudes - a well-rounded happy guy. The candles are all over the house, and I recently started using the fragrances. Authenticity is important to me when choosing the partners I work with, so this was an easy fit'.