American actor Angus Cloud has been named the face of AMIRI, and stars in the brand's Icon campaign in which he's 'depicted in a series of artistic portraits guided by AMIRI's distinctive lens', shot in LA by French photographer Karim Sadli.

The Euphoria star posed in several campaign images shared on social media, and the brand posted 'Following a swift rise informed by his acclaimed, breakout role in Euphoria, Angus Cloud now stands at the vanguard of a new generation of American talent driven by boundary-free creativity and art. @anguscloud @mikeamiri @amiri'.