Oscar nominee Jake Gyllenhaal and tennis star Serena Williams have partnered with JUST Egg, a vegan egg substitute brand developed by plant based food company, Eat Just.

The pair, also investors in the brand, star in the Really Good Eggs campaign, comprising a series of ads narrated by actor and comedian JB Smoove. Williams commented 'The mission: how can we make healthy, sustainable options accessible to everyone? JUST Egg is making a real difference, and I’m proud to partner with them and be a shareholder in the company', and Gyllenhaal added 'I’m excited to be partnering with JUST Egg. I’m eating more plant based for my health, and JUST Egg makes it easy and delicious. I also recognise the impact our food system has on our planet, so JUST Egg’s mission is important to me'.