Bella Hadid has been unveiled as the new face of Swarovski, and stars in a campaign comprising a series of portraits, shot by American fashion photographers Mert Alas and Marcus Piggott, aka Mert and Marcus, which 'capture the transformative and versatile nature of Swarovski Crystals through diverse expressions of style'.

Hadid commented 'I really see Swarovski as the contemporary jewellery brand of the future. Jewellery is about expression and celebrating individuality - Swarovski celebrates all people and the idea of modern glamour, and I love that'.