American actress, influencer and Loose Women panelist Ayda Field Williams has announced the launch of her new athleisure brand, AYDA, comprising 'joyful and luxurious pieces for feeling fantastic while heading to spin class or to an accidental(ly boozy) lunch between meetings'.

Field Williams commented 'Women today are constantly balancing a bunch of spinning plates, and we want to be wearing clothes that are cosy when I’m uncomfortable, and chic when I feel like a slob. There isn’t enough time in the day to do wardrobe changes, so I needed a kit that served me in my workout, and then all day long'.