Gigi Hadid has teamed up with American swimwear brand Frankies Bikinis, founded by her childhood friend and entrepreneur Francesca Aiello, to launch a swimwear collection, following in the footsteps of personalities including Naomi Osaka and Hailee Steinfeld.
The American model announced the collaboration on Instagram, posting a campaign video captioned 'So excited to finally share #GIGIxFRANKIES This collection was so special to create with my hometown girlie @francescaaiello... I wish we could do this day over & over. Can’t wait for you to get your hands on this collab - dropping May 11th ! Made with love 🌻🪵'.