Justin Bieber has teamed up with Italian automotive brand Vespa to design his own Sprint scooter, helmet and accessories, all emblazoned with his name and a monochrome flame motif.

The Attention hitmaker also stars in the campaign for the limited edition model, and commented 'The first time I rode a Vespa was somewhere in Europe, probably either London or Paris. I just remember seeing a Vespa and being like "I want to ride one of those". And I had such a great time, just the wind flying through my hair, the freedom. It was fun'.