British pop star Alexandra Burke has partnered with water-based probiotic Symprove, becoming the latest celebrity advocate for the gut health brand and joining other ambassadors including Lisa Snowdon and Amy Dowden.

Through the campaign, Burke discussed the benefits of the product and her own experiences with IBS, commenting 'Symprove gave me back my daily happiness and confidence. It’s wonderful to have joined the Symprove family as I’m very passionate about the product and the impact it can have on people’s lives. Hopefully I can help others who are struggling with gut health to discover this amazing product'.