British football legend David Beckham is set to 'enter the world of blockchain, NFTs and metaverse', as he's unveiled as a global ambassador for the DigitalBits blockchain.

The England star turned businessman aims to 'drive innovation and sustainability in the sector and cultivate new ways... to connect with his fans across the world', and commented 'The moment I spoke with... the DigitalBits team, I knew that this was a major opportunity to create new experiences for my fans online. I have always taken pride in working with the best teams and I am so excited to work on my NFT collections and more innovations in the future'.