Collaborations

A$AP Rocky collaborates with Mercedes-Benz


17 03 2022

American rapper A$AP Rocky has joined forces with German automotive brand Mercedes-Benz, through his creative agency AWGE, to launch a 90s pop culture themed clothing and accessories capsule collection, hoping to 'inspire creative expression'.

The Doja hitmaker, who's expecting his first child with Rihanna later this year, commented 'For hip-hop alone, Mercedes-Benz has always been a familiar and identifiable brand. Mercedes-Benz has a huge cultural influence on a whole legacy of artists.... The overall inspiration is to reintroduce the brand to this culture. I think that this whole partnership and collaboration is just about dreaming bigger'.

Sign up for our free newsletter

Get weekly news updates from The Media Eye, straight to your inbox

Get the inside track

Sign up to access the complete contact and operational data your peers rely on.