American rapper A$AP Rocky has joined forces with German automotive brand Mercedes-Benz, through his creative agency AWGE, to launch a 90s pop culture themed clothing and accessories capsule collection, hoping to 'inspire creative expression'.
The Doja hitmaker, who's expecting his first child with Rihanna later this year, commented 'For hip-hop alone, Mercedes-Benz has always been a familiar and identifiable brand. Mercedes-Benz has a huge cultural influence on a whole legacy of artists.... The overall inspiration is to reintroduce the brand to this culture. I think that this whole partnership and collaboration is just about dreaming bigger'.