Actors Kim Cattrall and Josh Hartnett and singer/songwriter Steve Lacy front British/Portuguese brand Farfetch's new #YourChoiceYourFARFETCH campaign, which aims to 'celebrate personal style' and 'highlight the confident and personal choices customers make every day'.

Farfetch's Chief Brand Officer, Holli Rogers, commented 'Our protagonists in the #YourChoiceYourFARFETCH campaign represent fashion lovers across a range of ages and style references, choosing the pieces that make them feel more confident and empowered'.